Pivotum Capital acquires esome
With almost 100 specialists, esome is among Germany's leading experts for connected TV and paid social.
Laurids Aigner · Partner
We have acquired esome advertising technologies GmbH. With almost 100 specialists, esome is among Germany's leading experts for connected TV and paid social.
Founded in 2014 as a pioneer in social advertising, esome today drives multichannel campaigns across connected TV and social media with platform expertise and data-driven methods. From its headquarters in Hamburg and its office in Belgrade, the company serves national and international brands — from DAX corporations to fast-growing brands.
What sets esome apart
- A front-runner in the convergence of connected TV and social media
- A proprietary tech stack
- KPI guarantees towards clients
- Strategic and technical partnerships with leading platforms, among them Meta, Google, Pinterest and Amazon
Why we invested
Digital advertising is going through a fundamental shift: the classic TV spot is losing reach, while connected TV is becoming what paid social has been for a decade — a discipline no brand can skip. esome recognised exactly that and built a platform that turns complexity into measurable results. What convinced us in particular is the combination of proprietary technology and a team that genuinely understands how advertising works today. We see enormous potential to build on that foundation together.
— Lennart Mohr, Partner at Pivotum Capital
We are looking forward to working with the entire esome team.