Pivotum Capital acquires esome
With almost 100 specialists, esome is among Germany's leading experts for connected TV and paid social.
We have acquired esome advertising technologies GmbH. With almost 100 specialists, esome is among Germany's leading experts for connected TV and paid social.
Founded in 2014 as a pioneer in social advertising, esome today drives multichannel campaigns across connected TV and social media with platform expertise and data-driven methods. From its headquarters in Hamburg and its office in Belgrade, the company serves national and international brands — from DAX corporations to fast-growing brands.
What sets esome apart
- A front-runner in the convergence of connected TV and social media
- A proprietary tech stack
- KPI guarantees towards clients
- Strategic and technical partnerships with leading platforms, among them Meta, Google, Pinterest and Amazon
Why we invested
Digital advertising is going through a fundamental shift: the classic TV spot is losing reach, while connected TV is becoming what paid social has been for a decade — a discipline no brand can skip. esome recognised exactly that and built a platform that turns complexity into measurable results. What convinced us in particular is the combination of proprietary technology and a team that genuinely understands how advertising works today. We see enormous potential to build on that foundation together.
— Lennart Mohr, Partner at Pivotum Capital
We are looking forward to working with the entire esome team.