Pivotum Capital invests in Kairion

While many are still debating the future of digital marketing, Kairion GmbH has already built it. Retail media is currently the fastest-growing advertising channel of all, and Kairion sits right at its centre: as Germany's leading multi-shop marketer with more than 6,000 successful campaigns and over 400 clients served, the Frankfurt company has been connecting shops and brands in its own network for 14 years.

What that means: advertising delivered exactly when consumers are already in buying mode — with first-party data that reflects real purchasing decisions, and a fully automated platform that handles delivery, optimisation and reporting.

Two markets, two product lines

Kairion Healthcare serves the highly regulated pharma and OTC segment, where precise, compliant advertising at the pharmacy and in online retail is decisive. With the targeted expansion of further advertising products for pharma retail media, this segment continues to grow.

Kairion eos addresses cross-industry retail media solutions for brands and retailers alike.

Why we invested

Retail media is not a hype — it is a structural shift towards where purchasing decisions are actually made: at the point of sale. Kairion has built a market position there over more than a decade that cannot simply be replicated. Proprietary technology, reliable data, two clearly differentiated product lines — one of them with deep pharma specialisation and a clear roadmap focus on new healthcare ad formats — and a team that truly knows its market. That is the foundation we want to grow on together.

— Lennart Mohr, Partner at Pivotum Capital

We are looking forward to the partnership with the entire Kairion team.

www.kairion.de